This page would give you a brief about the background of author and why he started this website.

The author was very passionate about dedicating some new dimension to concept of Investing one’s hard earned savings and managing portfolio of one’s personal finance. He has been actively involved in capital market and engaged in selling Mutual Funds, IPO’s of various securities and Insurance (Life and General) for the last 25 years. This is his firm belief that only equities can give sustainable, inflation beating returns. The writer has wide practical experience ranging across entire India, from lower middle common man to top Indian industrial houses. He has seen the era of equities of last three decades, gained lot of exposure in working of Mutual Funds, FIs, PSUs, Banks etc. and of course financial workings of different stock broking houses/ industrial houses.

The author has engaged good number of people from education, finance, capital markets, broking community and specially Distributors of different financial products. The USP of all people involved has been derived from practical experience, they are carrying with them and it will be reflected in the time to come.

This website is designed to cater financial needs of individual investor and reach wider audience and help them in identifying and organizing their respective money portfolio and provide them data based information and online investing tools and support required for investing and managing their Mutual Fund portfolio. It is only due to efforts put by author himself, that he has been successful in obtaining proper advice and guidance from different segments connected to financial market. The author intends to keep every information and news updated relating to Mutual Funds Industry in India. Finally, the author dream is to make this website as a ONE STOP SHOP for all the information for Indian Mutual Funds Industry involving AMCs, Distributors and above all INVESTORS itself.